Set Fire To The Rain is Adele Next Single

While Columbia Records had originally intended to release "Rumour Has It" as the next pop and adult radio single from Adele's album "21," the label will instead promote "Set Fire to the Rain" as the set's next focus track at the formats. 



"Set Fire to the Rain" goes for airplay at adult pop, adult contemporary and triple A Nov. 21st, followed by a push to pop radio in December. 


"Our research found more programmer preference for 'Set Fire to the Rain'," says Columbia Sr. VP/promotion-adult formats Pete Cosenza."Both 'Rumour' and 'Fire' came back strong, but 'Fire' was a bit stronger." 


"Fire" has racked 683,000 in digital sales as an album cut, according to Nielsen SoundScan. In contrast, "Rumour" has sold 408,000. 


So far, Adele already has two number one singles in US. The first is Rolling In The Deep, second is Someone Like You. Moreover, Adele is the biggest Selling act this year. What a great year for her.

TheDivaJuice: IMO, I also think that Columbia made a great choice. Set Fire To The Ran is indeed stronger than Rumors Has It. I do like Rumors but Set Fire Through The Rain is a bit more easy on ears. It's kind of song that you can easily fall in love with.